Sita Shree Food Products
SITASHREE · FMCG > Consumer Food · Chairman: Dinesh Agrawal Listing date: April 8, 2008

Sita Shree Food Products is in the business of wheat and pulse processing. The manufacturing units of the company are located at Village Palda an industrial area in the Southern part of Indore on approx. 2.5 acres of land, which is well connected by roads, railway & air.

The company was originally incorporated as Sitashree Foods Products Private on 17th April 1996 under the Companies Act, 1956 with Registrar of Companies, Madhya Pradesh, Gwalior. The company was converted into public limited company and changed its name to Sitashree Foods Products dated 14th February 1997, a fresh certificate of incorporation has been obtained. The name of the company was further changed to Sita Shree Food Products vide a fresh certificate of incorporation dated 28th April 2006. The company was promoted by Mr. Rajababu Agrawal and his family

The company had entered into joint venture agreement with Godrej Pilsburry in the year 1997 for manufacturing of Atta through the company’s plant. The company terminated said agreement in the year 2002 and started manufacturing under its own name & brand. In past, the company has also catered to the requirements of multi national companies like Unilever as production hub for manufacturing atta for their brand 'Annapurna' in Indore.

The company is engaged in the business of wheat processing and pulse processing. Products are sold in its own brands that is “Sita Shree Regular” and “Sita Shree Gold’ or sold to other brands. It is a supplier to major retail players such as Reliance Retail, Pantaloon Retail and Satnam Overseas. It has commenced exporting to gulf countries. It is also in the business of trading of food grains in the local market called “Mandi” in Indore.

The company presently operates its manufacturing activities with two units one is Wheat Processing & another is Pulse Processing. The wheat processing unit has a capacity of 43200 Mt. PA. The unit manufactures all the wheat products such as ‘Chakki Atta’, ‘Maida’, ‘Rava’, ‘Suzi’, ‘Daliya’ and another pulses unit with a capacity of 3500 Mt. PA manufactures all types of pulses, all the products are generally used for human consumption in all parts of India.

Through proposed solvent extraction plant and Lecithin plant the company will manufacture following products:

  • Soya Oil: Used for human consumption in India as well as overseas.
  • Lecithin: It is a co-product of degumming soya oil. After processing, it is available in powder, granules or liquid form and have different properties depending on their composition and method of production. Lecithin has many properties as an emulsifier, antioxidant, lubricant, anti dusting agent, mixing and blending agent and wetting & separating agent.
  • Soyameal: It is most preferred component of cattle feed due to its high protein. Besides, its proteins are ideally suited to animals. With change in process of manufacturing the composition of proteins can be enhanced, which can be useful for human consumption.