SRS is a diversified company with a business portfolio comprising of Cinema Exhibition, Food & Beverages, Retail and Manufacturing and Retailing of Jewellery. The company was incorporated on August 29, 2000 with the objective of trading in FMCG Goods and it later entered into other business segments. The major four business verticals of the company enable it to profitably exploit the business synergies, as well as smoothen out seasonal business fluctuations.