Striders Impex was incorporated as ‘Striders Impex Private Limited’ on April 28, 2021. The company was then converted into a public limited company, pursuant to a shareholder’s resolution passed at the general meeting of the company held on July 18, 2025 and consequently, the name of the company was changed to ‘Striders Impex Limited’ on July 28, 2025. The company is engaged in the business of licensing, own brand development, and distribution of toys and kids' consumer merchandise. It offers end-to-end solutions from product design and development to sourcing, manufacturing and distribution, catering to retail formats across India and select international markets. 

In addition to developing and distributing license merchandise, it has created and developed a portfolio of proprietary intellectual properties (IPs), including Pugs at Play, Furry Pals, Gurliez, Fanster, Beezy Kits, Minds at Play, SHDZ, Boujees, and Striders. These IPs are strategically designed based on market research and consumer insights, enabling the company to build brand equity, improve margins, and diversify its product mix. Through an asset-light, scalable model and an expanding global footprint, it aims to position itself as a key player in the toy and kids' consumer merchandise. It caters to a wide demographic, offering products suitable for children from 18 months up to 15 years of age. Through strong licensing arrangements, it has access to multiple well-known international brands. These licensing partnerships enables it to design, manufacture through third parties and distribute products that feature popular characters and themes, thereby increasing market acceptance and consumer recall. 

In addition to its operations in India, it has a business presence in the Middle East via Striders FZ LLC its wholly owned subsidiary company, through a network of distributors that supports its international distribution network and strengthens global distribution and client relationships. Its global footprint enables it to closely track emerging trends through its distributor networks, positioning it to rapidly scale and capitalize on opportunities in global markets. Its business operations are designed to offer integrated solutions from concept and product design to sourcing, and delivery, ensuring a reliable and efficient supply chain for its partners. This end-to-end capability has made it a preferred supplier for licensed and their owned brand merchandise.

Business area of the company

The company is engaged in the business of licensing, own brand development, and distribution of toys and kids' consumer merchandise. It has created and developed a portfolio of proprietary intellectual properties (IPs), including Pugs at Play, Furry Pals, Gurliez, Fanster, Beezy Kits, Minds at Play, SHDZ, Boujees, and Striders. It holds licensing rights for several global toy brands, supported by a multi-channel distribution network, while also developing its own IPs in toys and consumer products.

Products of the company

• Pugs at Play
• Furry Pals
• Gurliez
• Plush
• Luggage Bag
• Back To School (Bags)
• Water Bottle
• Lunch Box
• Magnetic Boxes
• Pouches
• Stationery Set
• Sunglasses and Watches
• Toys

Awards and recognitions

• 2025: Received Max Connect 2025 Award in recognition of its partnership with Landmark Group

History and milestones

• 2021: Launch of ‘Pugs at Play’
• 2021: Contract manufacturing agreement was entered into with Teddy Toy Private Limited
• 2021: First billing with Hamleys 
• 2022: First licensed Product invoiced 
• 2022: Company entered into tie-up agreement with Hamleys 
• 2022: First billing with Time Zone FEC 
• 2023 New line of products introduced, ‘Back to School’
• 2023: The company participated in New York Fair 
• 2024: The company entered into multistore supply contract with Miniso 
• 2024: The company participated in International Toy Fair, Nuremberg 
• 2024: The company entered into a three-year agreement with Disney for soft toys 
• 2025: The company acquired shares of Striders Distribution and Services Private Limited through Share purchase agreement dated March 28, 2025 
• 2025: Received Max Connect 2025 Award in recognition of their partnership with Landmark Group 
• 2025: Company acquired shares of Striders FZ LLC through Defered Share purchase Agreement (overseas subsidiary) dated March 29, 2025 
• 2025: The company has incorporated a wholly owned subsidiary namely Striders Hub General Trading LLC