The company is engaged in design, manufacture, market and sell of two-wheeler helmets under the ‘Studds’ and ‘SMK’ brands and other accessories (such as two-wheeler luggage, gloves, helmet locking device, rain suits, riding jacket and eye wear) under the ‘Studds’ brand. Its products are sold pan-India and in several countries internationally, with its key export markets situated across Americas, Asia (excluding India), Europe and rest of the world.