Arunjyoti Enterprises was incorporated on February 2, 2001. The company’s registered office is located at -132 Ganesh Colony Bapuji Nagar, New Bowenpally, Secunderabad, Andhra Pradesh. The directors of the company are Navratan Mal Paari, Pradeep Kumar Acharjee, Vishal Chhaparia and Sushil Kumar Bhawsingka.

Arunjyoti Enterprises engages in marketing various agricultural products primarily in Andhra Pradesh, India. It principally sells fruits, vegetables, groceries, frozen foods, soft drinks, fast moving consumer goods, health and beauty products, and dairy products through a chain of retail outlets under the Taaza name. The company also markets seeds; and fertilizers, including bio-pesticides and bio-fertilizers. In addition, its retail outlets offer utility bill payment services, such as electricity, water, and household tax bills.