Urban Company Limited was incorporated as ‘UrbanClap Technologies India Private Limited’, a private limited company under the Companies Act, 2013, pursuant to a certificate of incorporation issued by the Registrar of Companies, National Capital Territory of Delhi and Haryana situated at New Delhi, India, on December 22, 2014. Upon conversion of the company into a public limited company, pursuant to a Board resolution dated January 21, 2025 and a Shareholders’ resolution dated January 31, 2025, the name of the company was changed to ‘UrbanClap Technologies India Limited’ and a fresh certificate of incorporation was issued by the RoC on February 13, 2025. The name of the company was changed to ‘Urban Company Limited’ pursuant to a Board resolution dated February 19, 2025 and a special resolution dated March 18, 2025 passed by the Shareholders, consequent upon which, a fresh certificate of incorporation dated April 2, 2025 was issued by the RoC.

Urban Company operates a technology-driven, full-stack online services marketplace for quality driven services and solutions across various home and beauty categories. Its platform enables consumers to easily order services, including cleaning, pest control, electrician, plumbing, carpentry, appliance servicing and repair, on demand home-help assistance, painting, skincare, hair grooming and massage therapy. These services are delivered by trained and independent service professionals at the consumers’ convenience. In Fiscals 2023 and 2024, it expanded into home solutions with the launch of water purifiers and electronic door locks, respectively, under the brand name ‘Native’. 

It is focused on enabling delivery of a quality driven, standardized and reliable service experience. To achieve this, it has engaged a select network of background verified independent service professionals, empowering them with comprehensive support. This includes detailed in-house training, established standard operating procedures, access to technology, tools and consumables, third party financing, insurance, and branding assistance. This approach enables the service professionals to improve their skills, enhance quality of service delivery and increase their earning potential.

Business area of the company

Urban Company and its subsidiaries are primarily engaged in the business of providing an e-commerce platform through its online portal (www.urbancompany.com) and its mobile application (the UC App), thus enabling the customers registered on its platform to search and hire service professionals for their household & beauty needs. The company and its subsidiaries sell products to these service professionals used for rendering services. They also sell home appliances under the Native brand to consumers.

Business segments of the company 

• India consumer service: It has structured its service categories into several standard service units (SSUs), and each with its defined service parameters, standard operating procedures, price and in several cases, prescribed products for use during service delivery.
• Native: In Fiscals 2023 and 2024, it expanded into home solutions by introducing products such as water purifiers and electronic door locks with attractive designs under the ‘Native’ brand.
• International business: In addition to India, it has operations in United Arab Emirates, Singapore and Kingdom of Saudi Arabia.

Services of the company

Home services

• Cleaning and pest control
• Appliance Servicing and Repair
• Electrical, Plumbing, and Carpentry (EPC)
• Painting and Wall Decor
• InstaHelp

Beauty services

• Women’s skincare and hair grooming
• Men’s grooming
• Massage therapy

Awards, accreditations and recognition

• 2015: Ranked 2 in the Start-Up of the Year Award 2015 at the Express IT Awards awarded by the Financial Express.
• 2016: Winner of India Digital Awards 2016 (Digital Start-Up of the Year) by Internet and Mobile Association of India.
• 2019: Ranked in 83 in Deloitte’s Technology Fast 500 Asia Pacific 2019 ranking.
• 2019: Received ‘Pitch Top 50 Brands’ award by Pitch, an e4m initiative.
• 2020: Ranked 17 in Deloitte’s Technology Fast 50 India 2020 ranking.
• 2021: Received ‘IBLA Young Turk of the Year’ award by CNBC TV-18.
• 2022: Received ‘Covid-lead Business Transformation’ award at the Economic Times Startup Awards.
• 2022: Received Socio Story India Impact Award for work done towards partner enablement under environmental, social and governance.
• 2023: Received ‘Excellence Award’ awarded by BrandXcel.
• 2023: Recognised as “one of the promising brands” awarded by the Economic Times.
• 2024: Received the ‘Best D2C gamechanger brand: Consumer durables’ at the e4m D2C Revolution Summit and Awards 3.0.
• 2025: Received ‘AI Driven Innovation’ award at the Gen AI and Analytics Summit and Awards 2025.
• 2025: Received Startup of the Year Award at the Economic Times Startup Awards 2025.

Major events and milestones

• 2018: Launched operations of home services in Dubai.
• 2019: Partnership arrangement vide a memorandum of understanding entered into with National Skill Development Corporation, India.
• 2020 Rebranded to ‘Urban Company’.
• 2023: Launched Native Water Purifiers.
• 2024: Entered into an agreement to form a joint venture executed by and between the company and Saneem Investment Company, a company incorporated under the laws of the Kingdom of Saudi Arabia.
• 2024: Partnership with NITI Aayog to scale up women-led MSMEs.