Whirlpool of India is one of the largest manufacturers and marketers of major home appliances in the country. The company owns manufacturing facilities at Faridabad, Pondicherry and Pune. Each manufacturing setup is designed in ways conducive to growth and expansion while also ensuring efficiency and state-of-the-art processes. Embracing the brand philosophy of Every Day Care, Whirlpool is committed towards providing solutions that are meaningful and advanced with consumers at the heart.
The company has maintained a strong position in the Indian consumer durables industry. The company offers an extensive product portfolio across various categories like refrigerators, washing machines, air conditioners, and cooking appliances. Whirlpool is a highly recognised brand in India, known for its quality and extensive reach across the country. The company has established a strong presence across the country and serves a diverse customer base that represents a wide range of income levels.
Business area of the company
The company is a leading manufacturer of home appliances. It is primarily engaged in manufacturing and trading of Refrigerators, Washing Machines, Air Conditioners, Microwave Ovens, built in and Small appliances and caters to both domestic and international markets. The Company also provides services in the area of product development and procurement services to Whirlpool Corporation, USA and other group Companies.
Products of the company
Refrigerators
- Four Door Refrigerators
- Three Door Refrigerators
- Double Door Refrigerators
- Bottom Mount Refrigerators
- Single Door Refrigerators
Washing Machines
- Semi Automatic Washing Machines
- Top Load Washing machines
- Front Load Washing Machines
Air Conditioners
- Split Air-Conditioners
- Window Air-Conditioners
Microwaves
- Convection Microwave Ovens
- Grill Microwave Ovens
- Solo Microwave Ovens
Dishwashers
Awards
- 2008: NDTV Profit Business and Leadership Award 2008 for 'The Best Consumer Durables Company'.
- 2009: Top 20 Best Companies To Work For In India 2009.
- 2009: Top 25 Best Employers In India 2009.
- 2009: Frost & Sullivan 2009 Business Development Strategy Leadership Award For Residential Point-Of-Use Water Treatment Systems In India.
- 2009: CII All India Six Sigma Competition, 2009 Runner Up.
- 2009: Indo American Corporate Excellence Award For 'The Best US Company In India' 2009.
- 2009: Product of the Year 2009 Frost Free Refrigerators with Sixth Sense-Best Innovative Product in Refrigerator Category.
- 2009: ICWAI-National Award for Excellence in Cost Management- Bronze.
- 2010: Product of the Year 2010 1-2-3 Washing Machine-Best Innovative 2010: Product in the Washing Machine Category.
- 2010: Readers Digest Trusted Brand Gold Award (2009-2010) For Refrigerators and Washing Machines.
- 2010: 1 India's Best Company for Leadership Development by Great Place to Work.
- 2010: 15 India's Best Companies to Work For By Great Place to Work.
- 2010: Best Consumer Durables Company -Dun & Bradstreet Corporate Awards 2010.
- 2011: 14 Best Employers in India 2011.
- 2011: 9 Top Companies for Leaders Asia Pacific 2011.
- 2011: Best Employers in Asia Pacific 2011.
- 2011: Readers Digest Trusted Brand Gold Award (2010-2011) For Refrigerators and Washing Machines.
- 2011: Whirlpool Pondicherry Washer Facility Gold Award In Economic Times Frost & Sullivan Manufacturing Excellence Award - 2011.
- 2011: CEAMA Appliance Man of the Year for Arvind Uppal.
- 2012: ICWAI-National Award For Excellence In Cost Management - Silver.
- 2012: Trophy for Export Excellence in EPO Service for Outstanding Export Performance.
- 2012: Whirlpool Ace Washing Machine Received The Silver Medal In The Prestigious International Edison Awards For Being The Best New Product In The Lifestyle And Social Impact Category.
- 2013: Icemagic (Geny) Wins Prestigious Designomics Award 2013.
- 2013: Whirlpool 360 Bloomwash Voted India's Best Washing Machine.
- 2013: Whirlpool India Wins 2nd Prize for Best Technical Paper in 29th Indian Value Engineering Conference.
- 2013: Woil Named Readers Digest Trusted Brand Gold Award 2013 For Refrigerators And Washer.
- 2014: Protton World Series Refrigerator Range Wins Prestigious Designomics 2014 Award.
- 2014: Neo I Chill Refrigerator and 360 degree Bloomwash Washer Receive Prestigious India Design Mark 2014.
- 2015: Protton World Series Refrigerator Range Wins Prestigious Designomics 2015 Award.
- 2015: Whirlpool India Recognized As One Of The Best Employers- Aon Hewitt Best Employer- India 2015.
- 2016: India Design Mark 2016.
- 2016: Aon Best Employer 2016.
- 2018: India's Best Companies to Work for 2018.
- 2019: Whirlpool India wins prestigious Dun & Bradstreet corporate awards 2019.
- 2019: Whirlpool India wins 2 prestigious iF Awards 2019 For Design Excellence.
- 2021: Whirlpool of India was recognized by Great Place to Work Institute as one India’s Best Workplaces in the Manufacturing sector in 2021.
- 2023: National Energy Conservation Award (NECA) 2023.
- 2026: A' Design Award 2026.
Milestones
- 1908: The first automatic washer was launched to public in late 1908, by 1900 Corporation which in 1911 was renamed to Upton Machine Company.
- 1911: Louis Upton founded the Upton Machine Company in that year to produce motor-driven wringer washers.
- 1916: First order of washers was sold to Sears, Roebuck & Co.
- 1929: Upton Machine Company merged with Nineteen Hundred Washer Company of NewYork .
- 1948: First 'Whirlpool' brand automatic washer with dual distribution was introduced. It included two product lines one each was distributed through Sears and Nineteen Hundred.
- 1957: The company was rechristened as ' The Whirlpool Corporation.'
- 1958: The company moved out of country for the first time and invested in Brazilian appliance market through purchase of equity in Multibras S.A.
- 1968: The Elisha Gray II Research & Engineering Center was completed in BentonHarbor. In the same year the company's revenues crossed the legendary $1 billion mark for the first time.
- 1978: Within a decade company doubled its feat of $1 billion mark and reached the $2 billion revenue level.
- 1986: The 'Kitchen Aid' division of Hobart Corporation was purchased.
- 1987: Whirlpool tied-up with Sundaram Clayton Ltd. of India to form TVS Whirlpool.
- 1989: This was a historic year since the revenues catapulted to heights of over $6 billion mark. Also, the joint venture with N.V.Philips of Netherlands called Whirlpool Europe B.V. was formed to manufacture and market appliances in Europe.
- 1990: The company established joint venture with Matsushita Electric Company of Japan to produce vacuum cleaners for the North American market.
- 1991: The company introduced and committed globally to its Worldwide Excellence System, which is a TQM program dedicated to exceeding customer expectations. The vision to globalize 'Whirlpool Corp'. was realized in the same year.
- 1993: First time Whirlpool became the No.1 stand-alone brand in UK, Ireland, Netherlands and Belgium
- 1995: Whirlpool Corp. acquired majority of stake in the TVS Whirlpool The DC manufacturing facility of Kelvinator India was also acquired.
- 1996: Whirlpool Washing Machines and Kelvinator India Ltd. merged together to form Whirlpool of India Ltd.
- 1998: This year gave birth to a new company vision that says, 'Every Home Everywhere with Pride, Passion & Performance.'
- 1999: Whirlpool of India crossed the milestone of 1 million sales of appliances.
- 2002: The ' Whirlpool Strategic Architecture ' was launched as a framework to achieve the vision. The revenues of Whirlpool Corp. soared to $10.5 billion.
- 2013: Whirlpool India launches new Masterpiece Direct Cool Refrigerator
- 2014: Whirlpool of India opens Whirlpool Haute Kitchen - its first exclusive Built-in experience centre in
- 2015: Whirlpool of India opens Whirlpool Haute Kitchen - its first exclusive Built-in experience centre in Bangalore
- 2016: Whirlpool of India unveils its new range of 'air purifiers' in India
- 2016: Whirlpool of India introduces NeoFresh - the new range of frost free refrigerators based on intellifresh technology
- 2018: Whirlpool of India introduces the advanced range of dishwashers from whirlpool
- 2020: Whirlpool of India launches ‘Intellifresh Pro’.
- 2021: Whirlpool Introduces The New Intellifresh Pro Bottom Mount Refrigerator With 10-In-1 Convertible Modes & Powered By Advanced Ai Technology.
- 2021: Whirlpool Of India Launches W Series Range Of Premium Quattro (4 Door) Refrigerators.
- 2024: Whirlpool joins hands with Hindustan Unilever to enhance laundry experience for consumers.
- 2024: Whirlpool of India launches new 2024 AC range.
- 2024: Whirlpool of India launches new range of single-door refrigerators.
- 2026: Whirlpool unveils Protton NXT – A revolutionary 3 door refrigerator that blends premium aesthetics with smart functionality for modern Indian homes.
- 2026: Whirlpool launches 3D Cool Pro+ AC range with powerful cooling, engineered for extreme Indian summers.
- 2026: Whirlpool reimagines fabric care with Xpert Care Washing Machines featuring Ozone Air Refresh Technology.
- 2026: Whirlpool introduces ‘No Tension Refrigerators’ with Automatic Defrosting to deliver hassle-free cooling.
- 2026: Whirlpool of India Limited expands its refrigerator production capacity with a new line at its Pune Plant with an investment of Rs 245+ crore
- 2026: Whirlpool unveils the Luxuriem range of premium 4-door refrigerators powered by 360 degree Triple Cooling Technology.