Yaap Digital was incorporated as a Private limited Company under the name ‘Yaap Digital Private Limited’ under the provisions of the Companies Act, 2013 vide certificate of incorporation dated March 09, 2016 issued by the Registrar of Companies, Mumbai at Maharashtra. Further, the company was converted from a private limited company to a public limited company, pursuant to a special resolution passed in the extraordinary general meeting of its shareholders held on January 15, 2025 and the name of the company was changed to ‘Yaap Digital Limited’ with a fresh certificate of incorporation dated January 28, 2025, issued to the company by the Assistant Registrar of Companies/Deputy Registrar of Companies/ Registrar of Companies, Central Processing Centre.

Yaap Digital is a digital-first marketing, content, and technology services company. It provides a range of integrated solutions designed to help brands engage digital-first consumers through a combination of storytelling, technology, and data-driven strategies. With additional offices in Gurugram and Hyderabad, as well as international presence in Dubai and Singapore, YAAP serves clients across geographies and industries.

The company’s service portfolio includes influencer marketing, content creation, performance marketing, UI/UX design, media buying, and marketing analytics. YAAP follows a unified model that blends creative development, data-based insights, and AI-enabled marketing tools to support brands in sectors such as financial services, tourism, FMCG, technology, healthcare, and government. It has worked on projects for brands such as Assam Tourism, RuPay, and ITC Hotels, emphasizing the creation of content-based solutions customized to business requirements. 

With its services, the company works towards improving digital experiences and brand interaction. Its approach enables clients to streamline their marketing operations by consolidating multiple functions under a single digital partner. Operating in the rapidly evolving digital marketing ecosystem, YAAP focuses on delivering measurable outcomes across various stages of the customer journey. Its strategy is centered on addressing modern marketing challenges through customized digital experiences, brand-owned IP creation, and scalable content solutions. The firm also supports clients with campaign distribution and optimization using programmatic media, paid social strategies, and real-time analytics.

Business area of the company

The company is engaged in the business of providing digital advertising and Media Marketing services, Advertising agency services, digital Influencer services, Social Media Management, organizing various events & campaigns & other related activities for the clients. Through a unified model that blends creative storytelling, data-driven decision making, and AI-powered marketing technologies, it offers an integrated suite of services including influencer marketing, content creation, performance marketing, UI/UX design, media buying, and marketing analytics.

Services of the company

Design: Building the Brand’s Digital Foundation

• UI/UX Design
• Brand owned Ips
• Brand strategy & identity framework
• Packaging design

Discovery: Driving Attention and Engagement

• Influencer marketing
• Content creation
• Integrated social
• Brand collaborations

Distribution: Scaling Reach and Delivering Performance

• Programmatic media
• Paid social
• Performance marketing
• AdTech & Analytics

Awards, Accreditations or Recognition

• 2020: Received Foxglove Awards for Best Use of Instagram, Best Social Media Design, Best Poster Design for a client.
• 2021: Received Brand Equity DigiPlus Awards for Best BFSI Campaign – Contactless Payment Ecosystem for a client.
• 2021: Recognized as a Great Place to Work.
• 2022: Recognized as a Great Place to Work.
• 2024: Received E4M Maverick Awards for Best Branded Content Collaboration for a client.
• 2024: Received E4M Maverick Awards for Best CSR/Social Initiative Campaign for a client.
• 2024: Received E4M Maverick Awards for Best Digital Marketing Campaign for a client.
• 2024: Recognized as Happiest Place to Work.
• 2024: Received E4M Maverick Awards twice for Best Integrated Influencer Campaign (Multi-channels) for a client.
• 2024: Received E4M Maverick Awards twice for Best Low-Budget Digital Marketing Campaign for two of its clients.
• 2024: Received E4M Maverick Awards for Best Marketing Campaign for a Healthcare and Wellness brand for a client.
• 2024: Received E4M Maverick Awards for Best Product Launch (Online) for a client.
• 2024: Received E4M Maverick Awards for Best Product Re-Launch for a client.
• 2024: Received E4M Maverick Awards for Best Social Media Campaign (Overall) for a client.
• 2024: Received E4M Maverick Awards for Best Use of Data Analytics in Marketing for a client.
• 2024: Received Indian Content & Marketing Awards (ICMA) 2024 for Content Marketing by Activity - Best Use of Regional Content for a client.
• 2024: Received Indian Content & Marketing Awards (ICMA) 2024 for Content Marketing by Sector -CSR/Social Impact for a client.
• 2024: Recognized as a Great Place to Work.
• 2024: Received E4M Maverick Awards for Maverick of the Year – Agency.
• 2024: Received Retail Reboot Awards from Business World for Best Use of Video for a client.
• 2024: Received Retail Reboot Awards from Business World for Best Consumer Insight Strategy for two of its clients.
• 2024: Received Retail Reboot Awards from Business World for Wellness Brand of the Year.
• 2024: Received Retail Reboot Awards from Business World for Best Use of Social/Digital Media for a client.
• 2025: Received Merit Awards from Business World for Best Digital New Product Launch for a client.
• 2025: Received Merit Awards from Business World for BFSI category for a client.
• 2025: Received Merit Awards from Business World for Automobile category for a client.
• 2025: Received Merit Awards from Business World for Persistent Long Running Campaign for a client.
• 2025: Received Merit Awards from Business World for Use of Content Fraud Awareness Campaign for a client.
• 2025: Received Merit Awards from Business World for Small Budget Campaign for a client.
• 2025: Received Merit Awards from Business World for Consumer/Personal tech category for a client.
• 2026: Received multiple Gold, Silver, and Bronze Exchange4Media Maverick awards across categories.
• 2026: Received Pitch BFSI Marketing Awards.
• 2026: Received Media Ace Awards for Digital Marketing Agency of the Year - Independent / Non- Network (Winner).
• 2026: Received e4m Maddies Award for Most Engaging Mobile Creative (Bronze).
• 2026: Received e4m Maddies Award for Most Effective Anti-Fraud Solution (Gold).

History and milestones

• 2016: Incorporation as Private Limited Company and commencement of its business operations with 3 employees in Mumbai.
• 2016: Initial operations focused on content marketing, social media management, and digital advertising for clients in FMCG, e-commerce, and retail sectors.
• 2018: Expanded service offerings to include performance marketing and influencer marketing, catering to emerging digital-first brands.
• 2018: Secured major contracts with leading consumer brands and e-commerce platforms.
• 2020: Achieved significant growth in revenue as digital adoption accelerated due to the pandemic.
• 2020: Launched programmatic advertising solutions to optimize digital ad spend for clients.
• 2020: Revenue from operations crossed Rs 2,400.00 lakh.
• 2021: Expanded operations with new offices and strengthening market presence.
• 2021: Introduced AI-driven marketing analytics to improve campaign effectiveness.
• 2022: Entered the Middle East and Southeast Asian markets with international client acquisitions.
• 2022: Long-standing relations with major BFSI, FMCG and other brands, reinforcing client portfolio
• 2022: Revenue from operations crossed Rs 6,500 lakh.
• 2024 Revenue from operations crossed Rs 9,000.00 lakh.
• 2025: Conversion from Private Limited Co to Public Limited Co.
• 2025: Crossed 100+ employees, including digital strategists, creative designers, and campaign managers.