Incorporated in 2010, Zomato is one of the leading online Food Service platforms in terms of the value of food sold as of Dec 31, 2020. Zomato's technology platform connects customers, restaurant partners and delivery partners, serving their multiple needs. Customers use its platform to search and discover restaurants, read and write customer generated reviews and view and upload photos, order food delivery, book a table and make payments while dining-out at restaurants. On the other hand, it provides restaurant partners with industry-specific marketing tools which enable them to engage and acquire customers to grow their business while also providing a reliable and efficient last mile delivery service. It also operate a one-stop procurement solution, Hyperpure, which supplies high quality ingredients to restaurant partners. It also provides its delivery partners with transparent and flexible earning opportunities. The company’s business is built around the core idea that over time, people in India are going out to eat at restaurants more than they cook at home.

Business area of the company

The company has two core business-to-customer (B2C) offerings - (i) Food delivery and (ii) Dining-out, in addition to its business-to-business (B2B) offering (iii) Hyperpure. Another important part of its business is (iv) Zomato Pro, its customer loyalty program which encompasses both food delivery and dining-out. Each of its B2C as well as B2B offerings help increase the value of its platform for its customers, enabling it to further attract new customers and to deepen engagement with existing customers. Each of its offerings also helps improve Assortment, Affordability, Accessibility and Quality (AAAQ) of restaurant food for its customers thereby helping grow the restaurant industry.

Awards and accreditations

• 2018: Awarded Technology Fast 50 Winner by Deloitte Touche Tohmatsu India LLP.
• 2018: INCA Technology/App of the Year by National Restaurants Association of India.
• 2018: Ranked amongst India’s Most Attractive Brands by TRA Research.
• 2018: Young Turk of the Year at India Business Leader Awards 2018.
• 2019: Ranked amongst India’s Most Consumer Focused Brands by TRA Research.
• 2019: Ranked amongst Top Companies: Where India Wants to Work by LinkedIn.
• 2020: Ranked amongst Top 10 Overall Publishers by Downloads by AppAnnie.
• 2020: Best brand voice by Twitter.
• 2020: Ranked amongst India’s most desired brands by TRA Research.
• 2021: High-Growth Companies Asia Pacific 2021 by NIKKEI Asia and Financial Times.

Major events

• 2011: First institutional fund raise by the company.
• 2015: Launch of food delivery in India.
• 2016: Launch of table reservation.
• 2017: Launch of customer membership program (currently, ‘Zomato Pro’).
• 2018: Added capability of hyperlocal delivery platform by acquisition of Carthero Technologies.
• 2019: Launch of Hyperpure, a B2B supplies business for restaurant partners.
• 2020: Expansion of food delivery business across 500 cities in India.
• 2020: Acquisition of ‘Uber Eats India Assets’ of ‘Uber Eats India Business’ from Uber India.