Ashapura Intimates Fashion (AIFL), incorporated in 2006 is a fashion house that designs, brands, markets and retails intimate garments for men, women and children.
The company’s products such as loungewear, bridal night wear, honeymoon sets and bathrobes under the brands 'Valentine' and 'N-Line' are available through their large network of distributors to the customers in India as well as other countries. Recently, the company also launched sportswear and kids lounge-wear products.
Their products are well received especially in Middle East and North Africa region (MENA). The products across categories such as nighy, maternity feeding nighties and bridal night wear (two pieces) are marketed under the brand 'Night & Day'.
To expand their existing market base, in 2011 the company forayed into marketing of sportswear, women's innerwear and lingerie's under the brands 'Valentine Sportswear', 'Valentine Secret Skin' & 'Valentine Pink' respectively by leveraging their existing marketing network.
Subsequently, pursuant to a special resolution passed by the shareholders at an EGM held on October 18, 2012, the name of the company was changed to ‘Ashapura Intimates Fashion Private Limited’. The company was listed on the BSE SME IPO segment in 2013 and on June 3, 2015 the company has migrated to BSE main board.
Business area of the company:
The company is engaged in the business of designing, branding, marketing and retailing intimate garments.
Products:
- Lounge wear
- Sleep wear
- Lingerie
- Leggings
- Sports wear
Achievements:
- 2014-15: Launched Valentine Sportswear.
- 2014-15: Launched FIVE Exclusive Brand Outlets (EBO) in Mumbai.
- 2014-15: Launched total FIFTEEN EBOs across India till date.
- 2014-15: Plans to open 100+ EBOs in the coming years.
- 2014-15: Migrated to the BSE Main Board.
- 2013: Company got listed on BSE SME segment.
- 2011: Added new product categories Women Inner wear and Lingerie under the brand name extensions ‘Valentine Pink’ and ‘Valentine Secret Skin’ respectively.
- 2009: Launched the brand ‘Night & Day’ to increase product range.
- 2008: Machineries were modernized and marketing network was expanded along with the launch of the brand ‘N-Line’.
- 2007: New facility was established at Thane for designing and marketing to support the growth in sales.
- 2006: Ashapura Apparels Private Limited was incorporated.
- 1999: Ashapura Apparels, a proprietorship firm was started by Mr. Harshad Thakkar.
- 1999: Brand Valentine was born to market loungewear products.