The company is engaged in the business of manufacturing and sale of gold ornaments. Its collections include plain gold, studded, and semi-finished jewellery, mostly available in 22 Karat, 20 Karat, and 18 Karat. It also sells hallmarked as well as non-hallmarked jewellery in its showrooms. In addition, it operates a job work segment, wherein small jewellers entrust the company with gold and designs, and it transforms them into finished jewellery.