Founded by Anuj Mundra and Vandna Mundra, Nandani Creation was incorporated in the year 2012. The company’s promoters have adequate experience in the line of business and looks after strategic as well as day to day business operations. The company’s brand has been well received uptil now and it shall, continue to endeavour to build brand equity by supplying qualitative products at competitive prices. The company is also registered as SSI - Micro Unit with DIC, Jaipur. Its registered office and manufacturing unit is situated at F-95, Kartarpura Industrial Area, Near 22 Godam, Jaipur. The company has its design studio and production house with a team of professionals in the department.

The company’s registered office and manufacturing unit is spread over 790 square yards, with all necessary facilities. Also, the company has invested in Desi Fusion Private Limited and made it a subsidiary. Its subsidiary company is engaged in the business of dyeing and printing of grey fabric. The company procures the finished goods of subsidiary company as its raw materials and further process into apparel as per on-going trends suggested by designer team. This gives it advantage of an integrated manufacturing process.

The products such as kurtis and kurtas are processed at its current manufacturing unit. Due to the diversified product range, the company follows the asset-light model and job work the remaining products to the third-party manufacturers. For facilitating ease in distribution, the company also has branch offices located at Hyderabad and Gurgaon. For e-retailing its products, the company has developed its own website www.iaipurkurti.com and also have tie-ups with major e-commerce players. E-retailing has enabled it to reach wide number of consumers at reduced costs, enhanced its brand visibility and made it a known name in the market.

Business area of the company

The company is engaged in manufacturing and marketing of women apparels like kurtis, sarees, ethnic tops, palazzo, patiala salwar suits, dupattas, quilted jackets, dress material, etc. The company is popularly known and identified in apparel market by its brand name ‘Jaipurkurti.com’. The company’s brand is best known for its ethnic wear, kurtis with traditional designs having wide range of colour, patterns and sizes. It distributes its products by following e-retail model and has developed a sustainable business model over the period.