Provogue was incorporated on November 1997 as Acme Clothing. It is engaged in retailing of apparels and accessories in men and women segment. The company launched its brand ‘Provogue’ in March 1998.

The name was changed to present one on March 2005.

Company’s brands are retailed through leading national chain stores such as Shopper's Stop, Lifestyle, Globus, Westside etc.

Provogue fashions and accessories were available across 124 Provogue stores and 104 national chain store locations.

The company has association with supermodels and stars namely John Abraham, Hrithik Roshan, Fardeen Khan, Saif Ali Khan and Esha Deol as their brand ambassadors.

Prozone Enterprises a subsidiary which is engaged in the process of developing properties for commercialpurposes including development of shopping malls. Beside this company owns 19 subsidiaries namely Prozone Enterprise, Castle Mall, Hagwood Commercial Developers, Sporting and Outdoor Ad-Agency, Probrand Enterprises, Millennium Accessories are among others.

The company owns Promart a division is retail store that offers consumers their favourite brands at reasonable price.

Awards

Provogue was Lycra IFA Winner as ‘Most Admired Fashion Forward Brand of the year’ in 2005.

The company received DFU’s inside Fashion brand award for excellence in retail performance for the year 2004

The company received Golden Scale Award for the Best Brand in Apparel by CMAI in 2004.

Outlook

The company plans to invest a Rs 90 crore for its expansion plan. Provogue plans to set up 10 new Promart stores in tier 2 cities.