The company is in the business of designing, manufacturing, outsourcing, marketing, and retailing sleepwear under the brand name ‘SWEET DREAMS’. It designs its products to cater to men and women across all age groups including kids (from age 2 Year to 16 Year) and fits that are suitable to various body types and physiques. In addition, it is in adjacent categories such as loungewear, workout wear, athleisure, and work leisure pants.