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Varun Beverages
VBL · FMCG > Consumer Food · Chairman: Ravi Jaipuria Listing date: Nov. 9, 2016 · Employees: 10000 · Gurgaon · http://www.varunpepsi.com

Varun Beverages is the second largest franchisee in the world (outside US) of carbonated soft drinks (CSDs) and non-carbonated beverages (NCBs) sold under trademarks owned by PepsiCo and a key player in the beverage industry. The company produce and distribute a wide range of CSDs, as well as a large selection of NCBs, including packaged drinking water. PepsiCo CSD brands sold by the company include Pepsi, Diet Pepsi, Seven-Up, Mirinda Orange, Mirinda Lemon, Mountain Dew, Seven-Up Nimbooz Masala Soda, Evervess Soda, Duke’s Soda and Sting. PepsiCo NCB brands sold by the company include Tropicana (100%, Essentials & Delight), Tropicana Slice, Tropicana Frutz, Seven-Up Nimbooz, Gatorade and Quaker Oat Milk as well as packaged drinking water under the brand Aquafina. In addition, the company also been granted the franchise for Ole brand of PepsiCo products in Sri Lanka.

The company has been associated with PepsiCo since the 1990s and has over two and half decades consolidated its business association with PepsiCo, increasing the number of PepsiCo licensed territories and sub-territories covered by the company, producing and distributing a wider range of PepsiCo beverages, introducing various SKUs in its portfolio, and expanding its distribution network. The company has been granted franchisees for various PepsiCo products spread across 27 States and 7 Union Territories (except Jammu & Kashmir and Andhra Pradesh) in India.

Although, India is the company’s largest market, it has also been granted the franchise for various PepsiCo products for the territories of Nepal, Sri Lanka, Morocco, Zambia and Zimbabwe. VBL has several manufacturing plants in India and in international geographies. In addition, the company has set up backward integration facilities for production of preforms, crowns, corrugated boxes, plastic crates and shrink-wrap films in certain of its production facilities to ensure operational efficiencies and quality standards. The company is part of the RJ Corp group, a diversified business conglomerate with interests in beverages, quick-service restaurants, dairy and healthcare.

Business area of the company

The company is franchisee of CSDs and NCBs sold under trademarks owned by PepsiCo in India and internationally.

Products

The company’s portfolio of beverage products includes some of the best recognized PepsiCo trademarks in the world. Its product portfolio includes CSDs and NCBs.

Carbonated Soft Drinks-

  • Pepsi-Cola
  • Seven-Up
  • Mountain Dew
  • Mirinda
  • Evervess

Non-Carbonated Beverages-

  • Tropicana Slice
  • Nimbooz
  • Tropicana Frutz

Packaged Drinking Water-

  • Aquafina

Awards 

  • 2009: The Company received BU Best Quality Plant Team Award for the production facility at Kosi.
  • 2010: The Company received PepsiCo Amea Bronze Food Safety Award for the production facility at Greater Noida I.
  • 2010: The Company received ISO 14001: 2004 certificate for the production facility at Jainpur.
  • 2011: The Company received PepsiCo Amea Silver Food Safety Award for the production facility at Greater Noida I.
  • 2011: The Company received PepsiCo Quality Excellence Bronze Award for the production facility at Kosi.
  • 2011: The Company received ISO 14001:2004 certificate for the production facility at Bhiwadi.
  • 2012: The Company received PepsiCo Amea Gold Food Safety Award for the production facility at Greater Noida I.
  • 2012: The Company received ISO 14001:2004 certificate for the production facility at Kolkata.
  • 2013: The Company received FSSC 22000:2010 certificate for the production facility at Greater Noida I.
  • 2014: The Company received OHSAS 18001:2007 certificate for the production facility at Nuh.
  • 2014: The Company received ISO 14001: 2004 certificate for the production facility at Nuh.
  • 2014: The Company received CII National Award for Food Safety for the production facility at Nuh.
  • 2015: The company received FSSC 22000 certificate for the production facilities at Goa, Greater Noida II and Kolkata.
  • 2015: The Company received ISO 14001:2004, OHSAS 18001:2007 and ISO 9001:2008 certificates for the backward integration facility at Alwar.
  • 2015: The Company received ISO 22000:2005 and ISO 9001:2008 certificates for the backward integration facility at Jaipur.
  • 2015: The Company received AIB International certificate for the production facilities at Bhiwadi, Goa, Jainpur, Bazpur, Greater Noida II, Kolkata, Satharia, Kosi and Greater Noida I.
  • 2018: National Best Employer Brand Award for 2018, by ET Now
  • 2018: North India Best Employer Brand Award for 2018
  • 2018: Nepal Best Employer Brand Award for 2018
  • 2019: The Company received Corporate Governance Awards 2019 - Best FMCG Corporate Governance India by Capital Finance International (Cfi.co)
  • 2019: Sri Lanka Best Employer Brand Award for 2019
  • 2019: Bottler of the year 2019
  • 2019: Best FMCG Corporate Governance India 2019

Milestones

  • 1995: Incorporation of the company as public limited company.
  • 1996: Started operation at Jaipur.
  • 1999: Started operations in Alwar, Jodhpur and Kosi.
  • 2004: Merger of DBL with the company pursuant to the order of High Court of Delhi dated October 6, 2004.
  • 2013: Merger of VBIL with the company pursuant to the order of High Court of Delhi dated March 12, 2013.
  • 2013: The company acquired the business of manufacturing and marketing of soft drink beverages and syrup mix in Delhi, India.
  • 2015: Business transfer agreement through which the company acquired PepsiCo India’s business of manufacturing, marketing, selling and distributing soft drink beverages and syrup mix in the Indian states of Uttar Pradesh (excluding certain territories), Uttarakhand, Himachal Pradesh, Haryana (excluding certain territories) and the Union Territory of Chandigarh.
  • 2015: Business transfer agreement through which the company acquired PepsiCo India’s business of manufacturing, marketing, selling and distributing soft drink beverages and syrup mix in Bazpur, Jainpur, Satharia and Panipat.
  • 2015: The company acquired the business of selling and distribution of soft drinks beverages and syrup mix in one district undertaking situated in Punjab.
  • 2016: The company acquired entire shareholding of Arctic International Private Limited in Varun Beverages Mozambique, Limitada.
  • 2016: The company acquired entire shareholding of Arctic International Private Limited in Varun Beverages (Zambia) Limited.
  • 2016: Incorporation of Varun Beverages (Zimbabwe) (Private) Limited.
  • 2016: Acquisition of 85% of the shareholding of VBZPL.
  • 2017: Concluded the acquisition of PepsiCo India’s previously franchised sub-territories of the State of Odisha and parts of Madhya Pradesh along with two manufacturing units at Bargarh (Odisha) and Mandideep (MP) w.e.f. September 27, 2017.
  • 2017: Launched Pepsi Black, a zero calorie cola flavor CSD product currently available in 250ml cans and 250 ml nonreturnable glass bottles.
  • 2017: Launched Sting for the next season, a carbonated energydrink available in 250ml cans and 250 ml PET bottles at a highly competitive price point as compared to other brands in the segment.
  • 2018: Concluded the acquisition of PepsiCo India’s previously franchised sub-territory of the State of Chhattisgarh w.e.f. January 11, 2018
  • 2018: Acquired franchisee rights of PepsiCo India’s previously franchised sub-territory of the State of Bihar w.e.f. January 17, 2018
  • 2018: Acquired a manufacturing unit at Cuttack (Odisha) w.e.f. Jan 19, 2018
  • 2018: Concluded the acquisition of PepsiCo India’s previously franchised sub-territory of the State of Jharkhand along with a manufacturing unit at Jamshedpur.
  • 2018: Consolidation of 5 new sub-territories acquired in 2018 has yielded positive results with significant volume and margin expansion.
  • 2018: Expanded juice portfolio with the launch of Fizzy drink in seven different flavors, leveraging the ‘Slice’ brand with wider recognition and strong brand value.
  • 2018: Invested in setting-up a manufacturing facility in Pathankot to commence in-house production.
  • 2019: Concluded the acquisition of PepsiCo India’s previously franchised territories of parts of Maharashtra (14 districts), parts of Karnataka (13 districts) and parts of Madhya Pradesh (3 districts) w.e.f. February 14, 2019.
  • 2019: Entered into a binding agreement with PepsiCo India Holdings Private Limited (‘PepsiCo’) on February 18, 2019 to acquire franchise rights in South and West regions, subject to statutory approvals.
  • 2019: PepsiCo divests West and South bottling franchise to Varun Beverages
  • 2019:  Introduced three variants of ambient temperature value-added dairy beverages - Belgian Chocolate, Cold Coffee, and Mango Shake - at a price of Rs 30 for 200ml PET bottle with a long shelf life of 180 days.
  • 2019: Concluded the acquisition of PepsiCo India’s previously franchised territories of parts of Maharashtra (14 districts), parts of Karnataka (13 districts), and parts of Madhya Pradesh (3 districts).
  • 2019: Concluded the acquisition of franchise rights in South and West regions from PepsiCo for a national bottling, sales, and distribution footprint in 7 States and 5 Union Territories of India w.e.f. May 1, 2019.