The company is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. The company has a diverse portfolio of beauty, personal care and fashion products, including its owned brand products manufactured by it.Key awards, accreditations or recognitions2017: Nykaa.com was awarded the Health & Beauty Retailer of the Year Award at the Star Retailer Awards.2018: Nykaa was awarded the Best use of Intelligent Content (Digital Presence).